← PAULO RAFAEL T. / PORTFOLIOPORTFOLIO ADAPTATIONS · FICTIONAL BRANDS
Six email design studies · Three fictional brands

Made to stand out.
Built to connect.

Six email adaptations with fictional brands and original copy, informed by public campaigns from Papier, Ugmonk and Fellow. Explore each layout at desktop and mobile widths.

Explore the three fictional brand identities ↗

01 / FOLIO / STUDIO

The collection launch

Gift with purchase · campaign art direction · curated sets

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02 / FOLIO / STUDIO

The tiered offer

Offer hierarchy · three-tier graphic · product curation

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03 / FORM / DAY

The problem / solution edit

Modular storytelling · product education · mobile layout

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04 / COMMON / GROUND

The early access invitation

VIP treatment · coupon hierarchy · curated offer

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05 / COMMON / GROUND

The main sale moment

Display typography · offer contrast · bundle presentation

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06 / COMMON / GROUND

The editorial note

Long-form hierarchy · editorial restraint · single CTA

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These are portfolio adaptations. Brand identities, products, offers and photography are fictional. No client identity, testimonial or campaign result is represented. These browser previews showcase layout and visual hierarchy. They have not been tested across email clients.