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Marketing Manager • Community Manager • Media Buyer

Paulo Rafael T.

Marketing Manager, Community Manager, and Media Buyer focused on content, growth, and performance.

With over 8 years of experience, I help brands create stronger digital presence through short-form video, community engagement, strategic content, and performance-minded execution across social platforms.

8+
Years in digital marketing
100+
Campaigns launched
600 → 10k
Audience growth example
+25%
Organic growth lift

Creative work across multiple industries.

Short-form content across food, recruitment, real estate, painting, and service brands.

What I actually do

I work at the intersection of strategy, content creation, community engagement, and paid social support. My strongest lane is turning brand goals into platform-native content people actually stop to watch.

How I think

I do not treat social as posting for the sake of posting. I build content around audience behavior, creative hooks, distribution logic, and measurable outcomes.

What I optimize for

Depending on the project, I optimize for reach, engagement, follower growth, clicks, applicants, leads, and stronger content efficiency over time.

The site leads with evidence.

The clearest way to evaluate marketing talent is through measurable outcomes, role clarity, and content context.

600 → 10k

Follower growth in 6 months

Achieved through stronger content direction, publishing consistency, and audience-led creative adjustments.

+25%

Organic growth in 3 months

Lift supported by AI-assisted video production, faster creative iteration, and better-performing short-form execution.

100+

Campaigns launched

Campaign work across content, newsletters, social, and paid-support formats for different audiences and goals.

A mix of public-facing communication, content systems, and campaign execution.

Marketing Manager

In-house / Client-Facing Marketing

  • Developed and executed multi-platform content strategies across LinkedIn, Facebook, Instagram, TikTok, and YouTube.
  • Launched 100+ campaigns across organic, paid support, newsletter, and social content formats.
  • Built publishing systems that improved consistency, creative output, and content turnaround.
  • Supported audience growth from 600 to 10,000 followers within six months on one account through stronger creative direction and publishing discipline.
  • Used reporting and analytics to refine content decisions based on engagement, reach, clicks, and conversion signals.
  • Created AI-assisted video workflows that contributed to a 25% lift in organic growth over a three-month period.

Social Media Manager

Public Sector Communications

  • Managed communications, community engagement, and public-facing messaging in a high-visibility environment.
  • Handled crisis communication support and response alignment across departments.
  • Monitored audience sentiment, public perception, and media coverage to guide communication decisions.
  • Led internal communication flows, onboarding support, and digital collaboration processes.

A marketer who knows how to make content work harder.

I combine strategy, creative execution, audience insight, and growth thinking to help brands communicate more clearly, connect more effectively, and grow with consistency.

8+ years of experience across social media, campaigns, content systems, and digital growth.

Location
Fortaleza, Brazil